Global Corporate Social Responsibility Campaign
Water scarcity is a leading concern that impacts people globally. Colgate responded to this growing threat with their worldwide Save Water initiative. The goal was to educate consumers about the water that could be saved by simply turing off the tap while brushing.
The Save Water campaign needed to convince consumers that their small actions could have a large impact cumulatively. The team developed an emotional story around making every drop count which motivated consumers to consider their daily actions.
- Brainstormed strategic platforms
- Developed arresting visual treatments
- Presented concepts to client
- Implemented national activations in-store and online
In-store activations that were executed globally
Social media executions for Facebook
Creative exploration for key visual concepts